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Fokus (magazine)
''Fokus'' is a Swedish-language weekly news and current affairs magazine. It was founded by Martin Ahlquist, Lars Grafström, Karin Pettersson and Martin Ådahl. Its first publishing was in December 2005. In 2007, it was awarded the Swedish Publicists' Association's grand prize.〔 The magazine publishes 41 issues per year and has a circulation of approximately 31,000. ''Fokus'' is editorially politically unbound. The magazine is owned and published by FPG Media, a Swedish limited company.
==History==
''Fokus'' was founded in 2005 by Martin Ahlquist, Martin Ådahl, Lars Grafström and Karin Pettersson. Their ambition was to create a Swedish magazine equivalent of ''Time'' or ''Newsweek''.〔 In search for a financier for the magazine they turned to the chairman of the Ax:son Johnson investment company Nordstjernan and former editor-in-chief of ''Veckans Affärer'', Johan Björkman. After much convincing, Björkman, agreed to finance ''Fokus'' through Nordstjernan. In mid-2005, the company FPG Media was formed to manage ''Fokus'' and the founders began recruiting journalists. A few months later the first issue of ''Fokus'' was published on Friday December 2, 2005.
When the founders plans for ''Fokus'' were announced many lauded the project as an interesting idea, but at the same time most analysts declared it doomed to fail. Sweden was seen as too small a country for a weekly news magazine. It would be hard to build an audience, when the Swedish daily newspapers already were very strong and of good quality. Furthermore, the high rate of English proficiency among the target Swedish audience would mean that the magazine would have to compete with well established English-language newsmagazines.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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